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What Video Does For Your Website What Video Does For Your Website

Videos are a great SEO improving tool for most websites. They demand more traffic and feedback from viewers, and if you have ever wondered why websites that contain and share videos perform better than websites that contain images and texts only, you need to take a look at these reasons:

Videos Are More Interactive and Informative

A majority of the people surfing the web would rather watch a video than read or look at photos. Videos are more interactive than written content and far more informative than a picture. The experience of watching something is greater than reading about it from someone else’s viewpoint, which is why videos generate greater buzz than written content or even images.

Videos Are More Engaging | Go Pro Hero

A static image with a description can only tell you so much about a product or service. The more information you cram in to an image, the less useful it becomes. But with videos, you can inform and entertain the customers at the same time and get the message across. Since videos are more engaging, it can retain the interest of your visitors and make them keep coming back for more.

A video will keep your visitors engaged for a longer period of time than a picture and image would, therefore it can help improve the bounce rate form your website as well. Using videos will help improve your SEO ranking if used with relevant search terms and title.

Twitter Bootstrap Framework Twitter Bootstrap Framework

If you haven’t been using Twitter bootstrap framework, it is time you start doing now. Your website needs a responsive device that gives the users a seamless experience no matter what device they surf it from. The Bootstrap Framework is one of the best innovations to hit the market that will help you maintain your website across all devices.

The Bootstrap Framework, apart from making your website highly responsive, will help you save a lot of time with its library of codes you can use to breathe life into your website. You don’t have to spend considerable amounts of time writing up the codes to make your website work the way you want it to.

Customizing with Bootstrap can be highly personal since you can customize it to make it your own. You can tailor your website according to your needs and wants and discard what you don’t want on your website. The highly customizable nature of Twitter Bootstrap Framework is also the reason why it is the favorite for most developers.

The Bootstrap Framework is known for its consistency throughout, and you will get the same result whether you are browsing your website from Google Chrome or Firefox. Your website is highly uniform across any device with the Bootstrap Framework at the helm.

One of the main reasons why developers revere Twitter Bootstrap Framework is the responsiveness of the websites designed with this tool. Whether you are browsing the website from a laptop or an iPad, the website will adapt in a matter of seconds.

Responsive Web Design Responsive Web Design

If you are not using a responsive design, chances are you losing out on a lot of potential visitors to your website. Technology has transitioned the use of internet to more than just desktop computers with gigantic monitors, and your website is now viewed on far more devices than was previously perceivable.

It is not secret that Smartphones and tablets have taken over desktop for more common tasks like surfing the web. This, however, presents a challenge for website owners who have to cater to every user whether they are using a desktop or mobile device to browse their website. Given the different size of the screens, not every user gets the same experience and many might turn away from your website.

The solution to this simple problem is responsive web design. A responsive web design will help give your users the same experience no matter which device they access your website from. For example, a full-size picture on a desktop computer will resize to fit on a small smartphone device screen giving the viewer a seamless experience they would otherwise only get on a desktop computer.

Having a responsive web design has become more of a necessity now that mobile usage is increasing every passing year. With far more people accessing the internet through their mobile devices, it will not be a surprise if you see a hike in your visitors to your websites if you employ a responsive web design!

Online Forms of Marketing Online Forms of Marketing

Traditional marketing has taken a backseat since the age of the internet. The numerous forms of internet marketing has replaced most traditional forms and most companies and online businesses prefer to go digital with their marketing schemes. Online marketing enjoys abundant advantages over traditional marketing which is why it is the most preferred choice for stand-alone businesses and websites as well.

Social media is the best form of marketing as of now considering almost everyone with a Smartphone and access to the internet is a part of it. Be it Facebook, Twitter, or YouTube, social media is everywhere and with every website providing a share button to these social forums, it is easier to connect to hundreds and thousands of people with few clicks and shares.

SEO (Search engine optimization) is a form of marketing that improves the visibility and ranking of your web pages in order to increase the traffic. SEO is one of the most important online forms of marketing and if your competitor is more knowledgeable about it than you, it could ring disaster bells for you. SEO requires a lot of hard work, but if used correctly, can market your website beyond what you hope to achieve.

Another form of online marketing is pay-per-click, which is online marketing where you literally pay per clicks to advertise your website or products. You can buy these advertisements from Facebook and Google for example, and pay for every click the ads generate and bring your viewers and customers.

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