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Responsive Website Design with Twitter Bootstrap Responsive Website Design with Twitter Bootstrap

There is nothing more annoying than trying to view half of a web site on half of a computer screen and having to scroll to see the periphery of the sight, but did you know that besides making the site difficult to view, the decision not to incorporate responsive web design may also be detrimental to the site’s rank ability?  Responsive web design is quickly replacing the practice of developing both a regular site and a mobile sight.  Google has stated that responsive web design is the industry best practice which means that incorporating it will get your content ranked higher than that of your competitors.

Responsive web design is an approach to web design that aims to provide visitors to a site with an optimal viewing experience and the greatest ease of interaction with the site.  A well-designed web site that incorporates responsive web design should be easily navigable on a wide range of devices of any size with no need for the viewer to have to re-size, pan or scroll.

The first web site to incorporate a layout that would adapt to the viewpoint of a browser was Audi.com in 2001.  On some browsers, the layout would adapt dynamically, but on others the page had to be reloaded from the server if it was re-sized.  By 2008 CSS3 media queries were entering the mainstream and the “liquid” layout concept was gaining traction.  This “fluid grid” concept calls for element sizing to be in relative units such as percentages in lieu of pixels or points.  Media queries allow the page to use different CSS style rules based on the characteristics of the device.

Besides the advantages mentioned above, responsive web design can make the design process and SEO much easier.  By incorporating responsive web design, you no longer have to develop separate desktop and mobile sites.  Moreover, the absence of multiple URLs for the same content helps to prevent the dilution of page rank.  Responsive web design reduces your site’s loading time significantly since it does not require a redirection to a different URL on mobile devices.  Of course, expedited loading time means better SEO!

How To Use Rich Snippets How To Use Rich Snippets

Anyone using a certain search engine known as Google has enjoyed the convenience of rich snippets.  Way back in 2009, Google developed rich snippets and added them to their engine’s search results to provide users with instant information on a large variety of subjects such as people, food recipes and product reviews.  Over the last few years, the team at Google has added even more categories to their rich snippet information, and it is expected that they will add still more in the future.  The aim of rich snippets is to provide the user with as much information as possible about the site that is pertinent to the search before the user decides whether or not to click on the site.  This can, of course, give web developers a chance to promote their content with greater efficiency provided they know how to optimize their content for Google’s many algorithms.

In 2011, Google consented to work in tandem with other search engines such a Yahoo and Bing to create a set of standards that could be used for all search engines to improve search results.  These new paradigms universalize search engine results in such a way that, when exploited correctly, can offer web developers the opportunity for greater visibility of their clients’ content.  Thus this content can be developed for a higher premium.

In addition to helping the Google algorithms to better index and understand content, the inclusion of structured data markup can be used to create and display rich snippets within the search results.  To make your pages eligible for rich snippets in search results, you must add structured data of the appropriate type to your content.  In some instances, you may need to comply with specific policies for a certain type of rich snippet display.  The following rich snippet categories are supported:

 

-Product Information – This includes general information about the product such as price, availability and review ratings.

-Reviews  – A review of an item such as a movie, music release, store or restaurant can be given.

-Events  – An organized event, such as a concert or festival, that takes place at a particular time and place can be provided.

-Software Applications – Information about an app, including its URL, ratings and price can be provided.

Using the Structured Data Testing Tool, you can test the site’s content, but be patient:  It may take a little time for some rich snippets to show up in search results.  If correctly marked content does not appear to trigger rich snippet in search engine results, check to make certain that content is in compliance with Webmaster Quality Guidelines and Structured Data Policies.

Using the Google Rich Snippet SEO media tool you can create structured data that is written by Googles tools and input it into your page either through html markup or Json <script> file. Its easy and fun to use, plus you get the benefits of SEO data when clients perform a Google search on your company.

If your not familiar with how to do this we offer a service and for 75.00 we will markup your website and write the necessary code it takes to get you the types of rich snippet media you read about in this article. Just email us at support@whitelistwebdesign.com to get started. Simply ask about rich snippet data and how we it can work for your website.

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