What Video Does For Your Website
Videos are a great SEO improving tool for most websites. They demand more traffic and feedback from viewers, and if you have ever wondered why websites that contain and share videos perform better than websites that contain images and texts only, you need to take a look at these reasons:
Videos Are More Interactive and Informative
A majority of the people surfing the web would rather watch a video than read or look at photos. Videos are more interactive than written content and far more informative than a picture. The experience of watching something is greater than reading about it from someone else’s viewpoint, which is why videos generate greater buzz than written content or even images.
Videos Are More Engaging | Go Pro Hero
A static image with a description can only tell you so much about a product or service. The more information you cram in to an image, the less useful it becomes. But with videos, you can inform and entertain the customers at the same time and get the message across. Since videos are more engaging, it can retain the interest of your visitors and make them keep coming back for more.
A video will keep your visitors engaged for a longer period of time than a picture and image would, therefore it can help improve the bounce rate form your website as well. Using videos will help improve your SEO ranking if used with relevant search terms and title.
Art of a Popup
Create a Different Popup for Different Content
Include Images in the popup
Always create Lightweight Popups
Instead of a popup that covers the entire screen and browser, use a small lightweight one that covers a small portion. This way, the traffic of your landing page resonates more effectively because your visitor’s don’t leave because of annoying popups.
Increasing Your Conversion Rate
They sow Seeds of Doubt
They Offer Benefits without Quality Content
Most of the time, until a visitor reads through the content, they don’t know the benefits of the product, and may leave. Used as an entry popup, it will tell your visitor about all the benefits they can receive before they ever read the content. As such, you may not require very high quality content to convert visitors into customers.
They help increase your Mailing List
You can use these popups to increase your subscriber list. With a ready-made form on the popup, the visitor simply needs to insert a few details and they become subscribers. With an effective email marketing campaign, they will soon become customers.
Calculating the ratio is simple.(0)
Depending on the number, those “You are the umpteenth visitor to this site” counters displayed on many home pages can be impressive, especially if it’s your site. Trouble is they’re the Internet equivalent of someone peeking in the door to your business, then walking away. The real key to your site’s success lies in increasing conversion ratio, which tells you how many people actually do something after they’ve stuck their head in that door. Calculating the ratio is simple. Just divide the number of customers who complete a transaction on your site by the total number of visitors to it. The result is likely to be a depressingly small number averaging around 2%. But there are ways of increasing the conversion ratio to upwards of 5% or even more, assuming you know people with the knowhow to do it.
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