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Responsive Website Design with Twitter Bootstrap Responsive Website Design with Twitter Bootstrap

There is nothing more annoying than trying to view half of a web site on half of a computer screen and having to scroll to see the periphery of the sight, but did you know that besides making the site difficult to view, the decision not to incorporate responsive web design may also be detrimental to the site’s rank ability?  Responsive web design is quickly replacing the practice of developing both a regular site and a mobile sight.  Google has stated that responsive web design is the industry best practice which means that incorporating it will get your content ranked higher than that of your competitors.

Responsive web design is an approach to web design that aims to provide visitors to a site with an optimal viewing experience and the greatest ease of interaction with the site.  A well-designed web site that incorporates responsive web design should be easily navigable on a wide range of devices of any size with no need for the viewer to have to re-size, pan or scroll.

The first web site to incorporate a layout that would adapt to the viewpoint of a browser was Audi.com in 2001.  On some browsers, the layout would adapt dynamically, but on others the page had to be reloaded from the server if it was re-sized.  By 2008 CSS3 media queries were entering the mainstream and the “liquid” layout concept was gaining traction.  This “fluid grid” concept calls for element sizing to be in relative units such as percentages in lieu of pixels or points.  Media queries allow the page to use different CSS style rules based on the characteristics of the device.

Besides the advantages mentioned above, responsive web design can make the design process and SEO much easier.  By incorporating responsive web design, you no longer have to develop separate desktop and mobile sites.  Moreover, the absence of multiple URLs for the same content helps to prevent the dilution of page rank.  Responsive web design reduces your site’s loading time significantly since it does not require a redirection to a different URL on mobile devices.  Of course, expedited loading time means better SEO!

How To Use Rich Snippets How To Use Rich Snippets

Anyone using a certain search engine known as Google has enjoyed the convenience of rich snippets.  Way back in 2009, Google developed rich snippets and added them to their engine’s search results to provide users with instant information on a large variety of subjects such as people, food recipes and product reviews.  Over the last few years, the team at Google has added even more categories to their rich snippet information, and it is expected that they will add still more in the future.  The aim of rich snippets is to provide the user with as much information as possible about the site that is pertinent to the search before the user decides whether or not to click on the site.  This can, of course, give web developers a chance to promote their content with greater efficiency provided they know how to optimize their content for Google’s many algorithms.

In 2011, Google consented to work in tandem with other search engines such a Yahoo and Bing to create a set of standards that could be used for all search engines to improve search results.  These new paradigms universalize search engine results in such a way that, when exploited correctly, can offer web developers the opportunity for greater visibility of their clients’ content.  Thus this content can be developed for a higher premium.

In addition to helping the Google algorithms to better index and understand content, the inclusion of structured data markup can be used to create and display rich snippets within the search results.  To make your pages eligible for rich snippets in search results, you must add structured data of the appropriate type to your content.  In some instances, you may need to comply with specific policies for a certain type of rich snippet display.  The following rich snippet categories are supported:

 

-Product Information – This includes general information about the product such as price, availability and review ratings.

-Reviews  – A review of an item such as a movie, music release, store or restaurant can be given.

-Events  – An organized event, such as a concert or festival, that takes place at a particular time and place can be provided.

-Software Applications – Information about an app, including its URL, ratings and price can be provided.

Using the Structured Data Testing Tool, you can test the site’s content, but be patient:  It may take a little time for some rich snippets to show up in search results.  If correctly marked content does not appear to trigger rich snippet in search engine results, check to make certain that content is in compliance with Webmaster Quality Guidelines and Structured Data Policies.

Using the Google Rich Snippet SEO media tool you can create structured data that is written by Googles tools and input it into your page either through html markup or Json <script> file. Its easy and fun to use, plus you get the benefits of SEO data when clients perform a Google search on your company.

If your not familiar with how to do this we offer a service and for 75.00 we will markup your website and write the necessary code it takes to get you the types of rich snippet media you read about in this article. Just email us at support@whitelistwebdesign.com to get started. Simply ask about rich snippet data and how we it can work for your website.

Online Forms of Marketing Online Forms of Marketing

Traditional marketing has taken a backseat since the age of the internet. The numerous forms of internet marketing has replaced most traditional forms and most companies and online businesses prefer to go digital with their marketing schemes. Online marketing enjoys abundant advantages over traditional marketing which is why it is the most preferred choice for stand-alone businesses and websites as well.

Social media is the best form of marketing as of now considering almost everyone with a Smartphone and access to the internet is a part of it. Be it Facebook, Twitter, or YouTube, social media is everywhere and with every website providing a share button to these social forums, it is easier to connect to hundreds and thousands of people with few clicks and shares.

SEO (Search engine optimization) is a form of marketing that improves the visibility and ranking of your web pages in order to increase the traffic. SEO is one of the most important online forms of marketing and if your competitor is more knowledgeable about it than you, it could ring disaster bells for you. SEO requires a lot of hard work, but if used correctly, can market your website beyond what you hope to achieve.

Another form of online marketing is pay-per-click, which is online marketing where you literally pay per clicks to advertise your website or products. You can buy these advertisements from Facebook and Google for example, and pay for every click the ads generate and bring your viewers and customers.

What Applications can I use To Track Rankings for Windows? What Applications can I use To Track Rankings for Windows?

Ranking tools and software provide a good way to learn White Hat SEO techniques and track rankings. There is an abundance of applications available to track ranking for Windows. There are both paid and free applications you can use to track your website’s ranking. Here are a few great applications that can help in tracking ranking for windows:

Cute Rank (FREE)

Cute Rank (Download) is one of the best free applications to track rankings. You can track rankings in multiple formats and generate reports for search engines such as AOL, Google, Yahoo, Bing (MSN), and Ask.

Rank Tracker

Rank Tracker (Download) is a multi-purpose application that focuses on the rankings of search engine and is available for Windows users. This app can track your rank on up to 392 search engines. It also lets you research keywords and monitor their progress.

Ezee Rank Tracker

Ezee Rank Tracker is the answer for every Windows user who wants to track their site’s rank. What makes this application great is it provides comprehensive and detailed reports of rankings.

If you are a Windows user who wants to track their website’s rank on multiple sites easily, and learn white hat SEO in the process, the above applications are perfect. Each tool offers a slew of features that help you track rankings and a lot more.

How On-Page Optimization Will Save You Money How On-Page Optimization Will Save You Money

Small business enterprises worry about saving their money, but have absolutely no idea how to get it done. Small Business SEO is an excellent way to gain online visibility and save their money through on-page optimization. Here are few tips how on-page optimization will save you money.

It requires Little Investment

On-Page optimization is a cost-effective approach, because all it takes is a little investment in the form of seo techniques.In other words, the return on investment (ROI) is high, thus saving small businesses a considerable amount of capital and without paying for a pay per click campaign.

It Helps you Gain Web Traffic without Months of Work

Traffic is the most important aspect for any website around the world, and this is where small business SEO matters. The process of on-page optimization helps rank your page around certain keywords, generating traffic when users search with those keywords. As such, it takes a few weeks to significantly increase your web traffic, not the never-ending process and paying of Adwords and costs associated with other forms of marketing. This saves you plenty of money and you can easily apply the money that you don’t have to spend in other areas of your business. Be around longer and keep a good ranking for years to come with SEO.

It improves both Visibility and Conversion

For any small business, SEO and its rankings / visibility matters more than people think and is directly related to website sales. The higher the rankings, the more visible the company will be and thus the greater the number of possible conversions from new traffic. You can gain visibility, Google search rankings, and new sales with one cost-effective tool. view white list marketing firm services

Is Moz DA the new PR? Is Moz DA the new PR?

The MOZ domain authority (DA) is a rising star when it comes to gauging how well a domain will perform. With over 10 years of experience and a host of benefits Page Rank (PR) simply cannot give, many believe MOZ DA is the new PR. But is that true?

Domain Authority

A website that has a rank of at least 35 has some sort of Authority. In order to measure the DA of the website, a number of metrics such as mozTrust, root domains, number of total links and mozRank are combined. Domain Authority also looks at aspects such as SEO, content, and how often they buy moz da backlinks.

Page Rank

Google introduced their Page Rank algorithm and it is used to measure the equity of links. One of the major factors that influence the PR of a website is how much they buy backlinks.

Comparing Page Rank with Moz’s Domain Authority

The one thing common between Domain Authority and Page Rank is that both check how often a site will buy moz da backlinks. Today, the DA is replacing PR because DA covers a vast domain compared to its predecessor. Domain Authority is a third party algorithm whereas Google itself calculates Page Rank.
Domain Authority measures websites on a scale of 0 to 100, but PR only measures in terms of 0 to 10. Moreover, DA can measure the relationship between the website and the search engine results page (SERP).

How to Learn Black Hat SEO How to Learn Black Hat SEO

If you want quick traffic on your website, Black Hat search engine optimization (SEO) can help you achieve it. If you want to learn black hat SEO, so you won’t have to pay an SEO expert, the ideal way to do so is using online resources. Here is a look at a few great places where you can learn black hat SEO.

Forums and Communities for Black Hat SEO

You can learn black hat SEO from various online forums, accessing the information you need at any time. What makes these forums and communities great is you can always ask questions and someone will teach you what you need.

Black Hat Blogs

Black hat blogs can also turn out to be an ideal platform if you want to learn black hat SEO. These blogs are great because most teach the secrets of black hat industry in a very simple language.

Google Books

Many website owners will never help you learn black hat SEO, and it is understandable. If you can’t find help elsewhere, there are a number of resources you can find on Google Books. Here, you will find entire books that will help your learn all you need to about this type of SEO.

Even though you can learn black hat SEO, you need to understand it’s not the best way to improve your visibility. However, used masterfully, it can be a great weapon.

 

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Benefits of On-Page Optimization Benefits of On-Page Optimization

On-Page Optimization is crucial if you want to rank 1 in Google. However, most websites are unable to attain good rankings because they have good content but not enough optimizations. To rank 1 in Google, you need to optimize quality content. Here is a look at some of the key benefits of on-page optimization:

  1. Higher Return on Investment (ROI)
    • The higher the visibility of the URL on search engines, the higher your ROI will be, if “rank” is a key performance indicator (KPI).You can monitor the rankings by using free analytic tools or guage a more detailed look.
  2. Cost Effectiveness
    • On a basic level, anyone can perform SEO. Adding a few tags, keywords and adding alt text in pictures is a great way to optimize pages. More importantly, you can do them yourself. For really amazing result, hire an expert; it may be all that keeps you from rank 1 in Google.
  3. Long Lasting Results
    • As a rule of thumb, the better the optimization, the higher you will rank, and for longer. This is because the keywords remain active on your pages for months and, so long as they are continuously searched, continue to be effective.
    • On-page optimization requires both time and effort. If you have both, optimize your pages as soon as you can. If not, hire an SEO expert to optimize your pages for you.
How to Learn White Hat SEO How to Learn White Hat SEO

White Hat SEO is an essential part of search engine optimization (SEO), conforming to the guidelines of the search engine. If you want to learn White Hat SEO, here is a list of some great websites that will help you do so.

Word Stream

Another ideal place to learn White Hat SEO online is Word Stream. Here, you will find plenty of great information about what White Hat SEO is and how it works. You will also find a number of great advanced guides.

Google Webmaster Guidelines

If you want to learn White Hat SEO techniques, there is no better place than following Google Webmaster Guidelines. As an ideal platform, it provides you limitless answers and is another great place to get started.

The key to success is to continue practicing and experimenting on a regular basis. The websites mentioned above will help you accomplish learning the basics of white hat SEO techniques. In no time at all, you will learn advance tips and begin mastering the art of and donning a “white hat” in the world of search engine optimization.

What is Search Engine Optimization What is Search Engine Optimization

Q.What is search engine optimization?

A. Search engine optimization is the fine tuning of both an online web page and backlink profile to attain high rankings in all of the major search engines such as Google, Yahoo, and Bing.

When deciding to optimize a webpage for a specific ranking you need to calculate density, and make sure that all your meta data is correctly optimized. In your title tag, optimize for only two keyword phrases three tops. Here is an example…

<title>SEO,SEO Optimization,Search Engine Optimization | White List Marketing Firm</title>

Make sure your meta data is up to par, choose one of the main keyword phrase’s to SEO. For example you want to optimize for the keyword phrase SEO. You need to mention the keyword phrase 2 times in the meta description for example.

<Meta name=”description” content=”This is the description about SEO for Google’s search engine. If you want your pages to appear high in the search results then use this SEO method to get it.” >

For your keywords you want to copy the exact title of and entre it into the keyword content. So based on the title tag you would do something like this, here is an example.

<meta name=”keywords” content=” SEO,SEO Optimization,Search Engine Optimization”>

The next thing that you need to focus on is your content you want from 225 words to 330 words with the keywords phrase that you choose to mention in the meta description 3 times within the content. Make room for at least 2 paragraphs that mention your targeted keyword.

If you have any links then you need to make sure the anchor, if it’s the targeted keyword, needs to be SEO, the title of that link needs to be SEO and the file name needs to be SEO.

On an image tag you want the picture file name to be called the target keyword, the alt tag to be the targeted keyword phrase and the title tag needs to be the targeted keyword phrase.

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