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What is Search Engine Optimization
March 7, 2015 Let's Talk SEO

Q.What is search engine optimization?

A. Search engine optimization is the fine tuning of both an online web page and backlink profile to attain high rankings in all of the major search engines such as Google, Yahoo, and Bing.

When deciding to optimize a webpage for a specific ranking you need to calculate density, and make sure that all your meta data is correctly optimized. In your title tag, optimize for only two keyword phrases three tops. Here is an example…

<title>SEO,SEO Optimization,Search Engine Optimization | White List Marketing Firm</title>

Make sure your meta data is up to par, choose one of the main keyword phrase’s to SEO. For example you want to optimize for the keyword phrase SEO. You need to mention the keyword phrase 2 times in the meta description for example.

<Meta name=”description” content=”This is the description about SEO for Google’s search engine. If you want your pages to appear high in the search results then use this SEO method to get it.” >

For your keywords you want to copy the exact title of and entre it into the keyword content. So based on the title tag you would do something like this, here is an example.

<meta name=”keywords” content=” SEO,SEO Optimization,Search Engine Optimization”>

The next thing that you need to focus on is your content you want from 225 words to 330 words with the keywords phrase that you choose to mention in the meta description 3 times within the content. Make room for at least 2 paragraphs that mention your targeted keyword.

If you have any links then you need to make sure the anchor, if it’s the targeted keyword, needs to be SEO, the title of that link needs to be SEO and the file name needs to be SEO.

On an image tag you want the picture file name to be called the target keyword, the alt tag to be the targeted keyword phrase and the title tag needs to be the targeted keyword phrase.

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