In the competitive realm of online commerce, businesses grapple with various decisions that can significantly impact their bottom line. One such quandary is whether to transparently display shipping costs on their websites or keep them concealed until the checkout stage. This decision, seemingly straightforward, involves careful consideration of customer expectations, market positioning, and the overall shopping experience. Let’s delve into the nuances of this dilemma to help you make an informed choice for your e-commerce venture.